When should you submit your project?
Any initial requests for touring, showcasing, PR or marketing should be sent to your respective project manager a minimum of two months in advance of the project start.
Exceptions can be made if last-minute opportunities come about, but we’ve set this deadline in order to ensure a proper strategy and lead-time is in place.
Should you not inform us before the two month deadline, music:LX reserves the right to decline any initial request for funding or support.
How to apply?
First, you have to send an initial request at least two months before the start of the project via email to:
- Laura Varache for the jazz/world department
Zach Glavan for the pop/rock/electro/urban department
Stephanie Schulze for the classical/contemporary department
Below is a list of required assets needed in your initial application email.
- The name of the band/artist including a presentation if it is the very first request (bio, links, contacts, etc.)
Description of professional partners (label, management, booking, publisher, PR, community manager, etc.)
Career development plan: in 2000 characters or more, detail where you are in your career and provide an overall strategy / plan for growth in the coming year (or years). Describe your challenges, ambitions, and where you hope to be at the end of the calendar year. Also describe how the requested activity (marketing, touring, showcase, PR, etc.) will contribute to your overall strategy and how it will help you achieve your artist goals.
Marketing Plan (Targets & Territories): what steps will you be taking to generate new fans, engage with current fans, and increase merch, streaming numbers and ticket sales? Is this in support of an album, single, tour or festival? Describe the overall demographic of your fans (their age, gender, location, interests, etc). Have you promoted your music or tour to this demographic before? What are the territories you plan to build upon? Is this a market you’ve targeted before or a new territory that makes sense at this stage in your career? What are the projected results you expect from these efforts?
Global Budget Estimation (Touring, Showcasing, PR, Marketing): estimate (preferably in a spreadsheet) how much you’ll spend on these development activities per campaign. Include all spends, regardless of whether you hope to subsidise them with music:LX. Any initial applications for funding must also declare all incomes and any other public funding received or expected to be received toward the same project costs one is claiming to music:LX.
Timeline: provide a detailed timeline for the rollout of the project in question. Is this in support of an album or single? How far in advance of the activity will the planning and setup take place?
Your application will be reviewed by music:LX to decide whether support will be granted and if so, the level of support. The projected budget must be very detailed. It must show all the expenses and revenues. music:LX will analyse the relevance and feasibility of the project and then decide whether or not to support it and if so, the amount awarded.
The final amount granted may be reduced in the event any particular dates aren’t realized during a tour or in the event of any changes and after the consideration of the final refund request which must include the total realized budget and be accompanied by proof of expenses.
If the support is granted, it is mandatory to include the music:LX logo on each communication and marketing medium used to promote the project, as well as the material sent to the media. The logo will be sent to you by email.
After the project
Once the project is completed, you will need to fill in the "Refund Application" form which is in the section "Support" - "Refund application form." To do this you will first have to create a profile on our website.
Similar to the initial request for support, the "Refund Application" form must include a budget made with eligible expenses and revenues and be sent to music:LX no later than three months after the completion of the project. After this time, support could be cancelled.
In the case of a tour, the contribution of music:LX may be reduced if one or more dates have not taken place and/or if the difference between the projected budget and the budget achieved is too great.
You must compile and organise all invoices and receipts and provide the appropriate proof that our Logo and Acknowledgement on any press and promotion material was created with the funding.
Costs must be verifiable with invoices and receipts as a condition of funding - no costs will be counted without proof of receipt and generally, eligible costs must be incurred after the application has been submitted. music:LX reserves the right to remove any ineligible expenses from your final cost report. Receipts must include :
- Name and address of the organisation who provided the goods or services
- Transaction date
- The goods or services purchased in detail, such as item description, quantity, unit price, additional charges and applicable taxes
Support decided by music:LX will be paid within two months after the realization of the project, and only after receiving the invoices.