How to apply

 

When should you submit your project?

Any initial applications for touring, showcasing, marketing and promotion should be submitted via the forms at the bottom of the page a minimum of two months in advance of the project start. Exceptions can be made if last-minute opportunities come about, but we’ve set this deadline in order to ensure a proper strategy and lead-time is in place. Should you not apply before the two-month deadline, music:LX reserves the right to decline any initial application for funding or support.

For exceptions to this rule, please email your respective project manager for approval:

Laura Varache for the jazz/world department

Zach Glavan for the pop/rock/electro/R&B/hip-hop department

Stephanie Schulze for the classical/contemporary department

 

How should you send in your initial application?

music:LX now requires all artists or artist representatives to submit their application via the forms at the bottom of the page. Before submitting your application, please review and prepare each of the required documents listed.  These initiatives are available to all three levels of artists as outlined on our Who & What page, however applicants with a strong artist development plan will be favoured. 
 

Every application for support should be approached thoughtfully. 
 

Your application will be reviewed by music:LX to decide whether support will be granted and if so, the level of support. The projected budget must be very detailed. It must show all the expenses and revenues. music:LX will analyse the relevance and feasibility of the project and then decide whether or not to support it and if so, the amount awarded.

The final amount granted may be reduced in the event any particular dates aren’t realized during a tour or in the event of any changes and after the consideration of the final refund request which must include the total realized budget and be accompanied by proof of expenses.
 

music:LX logo

If the support is granted, it is mandatory to include the music:LX logo on each communication and marketing medium used to promote the project, as well as the material sent to the media. The logo will be sent to you by email.

 

After the project

Once the project is completed, you will need to fill in the "Refund Application" form which is in the section "Support" - "Refund application form ". To do this you will first have to create a profile on our website here.

Similar to the initial request for support, the "Refund Application" form must include a budget made with eligible expenses and revenues and be sent to music:LX no later than three months after the completion of the project. After this time, support could be cancelled.

In the case of a tour, the contribution of music:LX may be reduced if one or more dates have not taken place and / or if the difference between the projected budget and the budget achieved is too great.

Support decided by music:LX will be paid within two months after the realization of the project, and only after receiving the invoices.

 

TOUR SUPPORT

 

  • The name of the band/artist including bio, assets, links, contacts, etc.

  • Your professional partners (management, label, booking, publisher, etc.)

  • Tour Description : Include each date, venue, city, and country.  Is this a headlining tour or support tour.  If support, which band?  Have you performed in these markets or venues before?

  • Marketing Plan (Audience & Territories) : What steps will you be taking to drive more awareness to your band through this tour, generate new fans, and increase merch and ticket sales? Are you touring in support of an album or single or just looking to reach new fans? Describe the overall demographic of your fans (their age, gender, location, interests, etc). Will you be utilizing any new or old partners to help in your marketing efforts or DIY? What are the projected results you expect from these efforts?

  • Career development plan : In 2000 characters or more, detail where you are in your career and provide an overall strategy / plan for growth in the coming year (or years). Describe your challenges, ambitions, and where you hope to be at the end of the calendar year. Also describe how the requested touring activity will contribute to your overall strategy and how it will help you achieve your artist goals.

  • Timeline : Provide a detailed timeline for the rollout of the project in question. Is this in support of an album or single? How far in advance of the activity will the planning and setup take place?

  • Global Budget Estimation : Estimate how much you’ll spend on each day of the tour. Include all spends, regardless of whether you hope to subsidise them with music:LX. Any initial applications for funding must also declare all incomes, revenue and any other public funding received or expected to be received toward the same project (including music:LX, FOCUNA, Ministry of Culture, and Merch). **Only spreadsheet or PDF format is accepted.

 

 

 

SHOWCASE SUPPORT

 

  • The name of the band/artist including bio, assets, links, contacts, etc.

  • Your professional partners (management, label, booking, publisher, etc.)

  • Event Description : Include the date, venue/festival, city, and country. Have you performed in this market, venue or showcase festival before? Describe the event and why you’re going there/doing it.

  • Who are you targeting? : Provide a list and detailed description of the companies/professionals you plan to meet and invite.

  • Timeline : Provide a detailed timeline for the rollout of the project in question. Is this in support of an album or single? How far in advance of the activity will the planning and setup take place?

 

 

 

MARKETING & PROMOTION SUPPORT

 

  • The name of the band/artist including bio, assets, links, contacts, etc.

  • Your professional partners (management, label, booking, publisher, etc.)

  • Relevant contact details for this support : PR, Community Manager, Radio or Streaming Plugger, etc

  • Marketing Plan (Audience & Territories) : What steps will you be taking to generate new fans, engage with current fans, and increase merch, streaming numbers and ticket sales?  Is this in support of an album, single, tour or festival?  Describe the overall demographic of your fans (their age, gender, location, interests, etc).  Have you promoted your music or tour to this demographic before? What are the territories you plan to build upon?  Is this a market you’ve targeted before or a new territory that makes sense at this stage in your career?  What are the projected results you expect from these efforts?

  • Career development plan : In 2000 characters or more, detail where you are in your career and provide an overall strategy / plan for growth in the coming year (or years). Describe your challenges, ambitions, and where you hope to be at the end of the calendar year. Also describe how the requested activity (marketing, touring, showcase, PR, etc.) will contribute to your overall strategy and how it will help you achieve your artist goals.

  • Timeline : Provide a detailed timeline for the rollout of the project in question. Is this in support of an album or single? How far in advance of the activity will the planning and setup take place?

  • Cost Estimation (Touring, Showcasing, PR) : Estimate (preferably in a spreadsheet) how much you’ll spend on these development activities per campaign. Include all spends, regardless of whether you hope to subsidise them with music:LX. Any initial applications for funding must also declare all incomes and any other public funding received or expected to be received toward the same project costs one is claiming to music:LX. **Only spreadsheet or PDF format is accepted.