Due to recent developments of COVID-19 and the cancellations of touring world-wide, never before has marketing been more important for artists to continue building up their brand and online activity during this time. With that, adding a digital marketing and advertising component to our existing support seemed like an obvious next-step.
Funding under this support can be used towards a variety of activities in the marketing and promotion of an export-ready product. The aim of this support is not to fund the creation of the artist’s image or content (music videos/videography, photography, merch) rather its purpose is to aid in the export of finished products and to encourage the growth and recognition of an artist abroad through international mediums and creative marketing channels.
This initiative is available to all three levels of artists as detailed on our Who & What page however applications with a strong artist development and marketing plan will be favoured.
Every application for support should be approached thoughtfully and creatively.
We look forward to discussing more in-depth about your marketing plans for 2020!