On 16-18 September 2021, the showcase festival “Future Echoes” will make its debut in Norrköping – the Nordic region’s only official music city in the global network UNESCO Creative Cities. The initiative is an innovative initiative to support the recovery after COVID19 by bringing together the music industry, talent development and music cities.
Future Echoes will be a creative, sustainable and innovative meeting place for the national and global music scene and at the same time, the organizer Discover Sensation will create a path into Sweden for the international music community. ”In the past, we have worked with traditional showcase festivals. Now the goal is to build something new based on the new conditions the industry is faced with. We gather our large network to strengthen and build together during the recovery. All in an effort to turn the negative crisis into a positive opportunity and to think new”, says Peter Åstedt, Discover Sensation. Future Echoes is the new international showcase festival in Sweden. 2021 is the first year for the festival, but the crew around it has been doing the biggest showcases in Sweden the past fifteen years.
The first edition will have 100 acts performing at 12 to 15 stages around the area called “Industry City” in Norrköping. The venues are very close to each other to allow the industry delegates to see as many artists as possible. The festival will also have a two-day conference program on Friday and Saturday. The main goal this year is to be the meeting point for the new industry that is evolving after the COVID-19 situation.
Rising electro-pop artist CHAiLD, is the second Luxembourgish artist confirmed for the festival. Catchy hooks and ear-worm melodies ; that’s how CHAiLD has managed to establish himself as one of the most promising and undeniable young artists from the Grand Duchy’s musical landscape. His melancholic universe combines the Italian and Portuguese musical influences he grew up with alongside his own take on modern electro-pop. Think elements of Troye Sivan’s hooks and Woodkid’s cinematography with the attitude of a young Oscar and the Wolf. Want to play at Future Echoes? Apply to perform here.